Foodna United Co. is a mother company for chains of restaurants and central kitchen certified by ISO 22000 based in Kuwait. They asked us to rebrand their identity to fit the market. We create a new logo, a corporate design, a guidance system for the logo usage and various of print media.
The brief was to design a logo and brand to reflect the Kuwaiti traditional culture and modern life at the same time also to be presentable to a big mother company in the Kuwaiti market.
We choose to design the logo in Square Modern Kufi style (Arabic Calligraphy)
with black as based color represent the black tent wich is the master tent in the Kuwait past tradition and brown sand color wich represent the Kuwait desert.Branding, Calligraphy, Graphic Design2014
Logo design for a mother company specialised in food catering & restaurant management.Branding, Graphic Design, Photography2014
Create logo and branding for Lovely Pieces Boutique. The Lovely Pieces Boutique is a unique brand based in Kuwait. The Lovely Pieces Boutique offers a unique and trendy pieces that would stay in the wardrobe for years and years.Branding, Graphic Design, Typography2014
In the inspire of late medieval illuminated manuscripts and Jean de La Fontaine Fables, I decided to illustrate some Jean de La Fontaine Fables in Arabic late medieval illuminated manuscript style.
The illustration emphasized two moral stories of Aesop’s fable Jean de La Fontaine.
1. “The Crow and The Fox”
2. “The Tortoise and the Hare”
The illustrations where my hand drawn using acrylic colors, and the body text was by my hand written in a calligraphic style using black ink.Calligraphy, Drawing, Illustration2013
Design Studio Project: The concept of “Italian Cinema Festival” branding and Promotion Series.
The project was to design a logo, theme and developed the following range of promotional products:
2 A2 Posters and full page advertisement for a magazine, 1 folding multi- page festival guide, 4x Postcards and process book.
The project was to design and produce the branding and the advertising for film festival. Explore the opportunities of creating a series of interconnecting adverts of cinematic branding for the production of promotional materials.Advertising, Branding, Graphic Design2013
I designed this artwork for a graphic design studio based in Kuwait called BLACKBOX. The artwork designed specially for *(Qarqe'an) (Arabic: قرقيعان, sometimes spelled as Gerga'oon) is a yearly celebration, observed primarily in the Arab States.
(*) Qarqe'an is marked with children dressing in traditional attire and going door-to-door to receive nutsand sweets from neighbours, whilst also singing traditional Arabian songs.Digital Art, Illustration, Packaging2014
I have been commissioned to research and design an article for a Design Magazine about Pop Art movement from an historical context.
I wrote and designed the magazine articles including the front and back cover design, all the inner pages and designed and retouched and manipulate some pictures in the magazine.
The aim of the design and the articles is to develop an interest in the topic and represent this passion in the magazine layout.
Some before and after retouching, colorization and image manipulation/enhancement by me to some Pop Art's designers to be similar to their design approach in the inner pages of the magazine.Editorial Design, Graphic Design, Retouching2013
Brief: To create a portrait by use Arabic lyric (Enta Omri "You Are the love of my life") Umm Kalthum's song – which represent sounds – to illustrate Umm Kulthum portrait.
Umm Kulthum: Was an internationally famous Egyptian singer, songwriter, and film actress of the 1930s to the 1970s.Graphic Design, Illustration, Typography2013
I designed a logo for Let’s Talk campaign in two versions Arabic and English. Let’s Talk is a campaign designed for creating awareness and educating the people of Kuwait about harassment and empowering them to eliminate, prevent and secure themselves and the people they love. This campaign is planned over a period of 9 months.Branding, Graphic Design2013
Doodling by using black ink pen on wooden fork & knife!Crafts, Drawing2013
Illustration the Concept of “Food”
Produce Illustration Techniques to Represent
and Communicate the Concept of “Food”
The illustration conveyed a concept of “Food”, by using the format and techniques of my choice. I chose to illustrate “The umbilical vein supplies the fetus with food in the womb”.
The artwork details:
The artwork size A3 and I used acrylic colors and watercolors.Fine Arts, Illustration, Painting2013
The brief was to create a calendar for the year (2013). The task was to create a design theme for every season. Using both typography and images to convey each season.Graphic Design, Retouching, Typography2013
I designed corporate training branding for Box Hill College of Kuwait provides training for Graphic Design, Interior Design, Business & IT.Branding, Graphic Design2013
Design and produce a type based poster that explores the sounds created from a musical instrument.
I didn't use a random word or characters, I used (Oudak Ranan) song lyric by Fairuz to use it as a typography in the poster.
The instrument I chose is: LuteGraphic Design, Sound Design, Typography2013
Design dust jacket and all inner Pages for Middle Eastern Architecture book.
Design a navigation through information by developing a layout that corresponds to and articulates a content through its form.Editorial Design, Graphic Design, Typography2013
The brief was to create the brand identity logo and business, packaging, advertisement campaign, photography and menu. The concept was building on a vintage classic diner ruled by an over 50-year-old American woman who obsessed with cooking.Advertising, Branding, Packaging2013
Branding & Packaging design for a premium health drink
Slazenger is a British sports brand with over 100 years heritage. Slazenger would like to introduce a range of drinks to their portfolio of products.
Create and design a (Name, Logo & Packaging), for a premium sports healthy drink with strong concepts. It was a challenging project at my college (Box Hill Collage of Kuwait).
The product is a healthy drink. It’s not only a refreshing, tasty drink, but it also comes to beat all the energy drink and it is considered as a replacement for the energy drinks but with healthy ingredients. It also contains the healthy ingredients to keep the energy levels flowing; the body hydrated and is a rich source of Vitamin C, E and B!
The target audience is both gender, age averages between 18-40. Most of them are athletes who love sports and being healthy and active at the same time. Also, it targets the people who cars of their health and looking to be healthier by having vitamin supplements. Vitangle target all people who want to be powerful and full of energy, but avoiding all power drinks, which contain artificial energy support supplements and health harmful ingredients.
The product is consisting:
(3) Main vitamins C, D and B.
(3) Feed the body, mind, and soul.
(3) Flavors, first citrus to for the muscles and bones. Second, mix berries to immune system. Third, pomegranate and raspberry for blood circulation.
The product name is Vitangle. Vitangle name is a name composed of two words vitamin and triangule. I have been chosen triangle because it’s basic shape of the 3 angles, which acted as a perfect metaphor for my 3 main vitamins. Feed the body, mind, and soul, and 3 flavors.Advertising, Branding, Packaging2013
I designed these boxes for a graphic design studio based in Kuwait called BLACKBOX. The boxes designed specially for *(Qarqe'an) (Arabic: قرقيعان, sometimes spelled as Gerga'oon) is a yearly celebration, observed primarily in the Arab States.
(*) Qarqe'an is marked with children dressing in traditional attire and going door-to-door to receive nutsand sweets from neighbours, whilst also singing traditional Arabian songs.
Digital Art, Graphic Design, Packaging2014
Designed for "Proud to be Kuwaiti” Gift Shop. Proud to be Kuwaiti is the first and largest Non-Profit organization founded by the Kuwaiti youth.
The Brief: Design an artwork inspired by Scheherazade the storyteller of One Thousand and One Nights by using the Kuwaiti actress Suad Abdullah as the main character. Design this artwork to print it on different items, (A4 notebook, A5 sketchbook, landscape cards "double sided", and on iPhone 5).Digital Art, Graphic Design, Illustration2014
Digital Collage for most two popular Arabic singers in the Middle East, Fairuz and Umm Kulthum.Digital Art, Graphic Design, Typography2013
Sparrow & Singer illustration
Some illustrations artworks on vintage paper with arabic calligraphy.Calligraphy, Drawing, Illustration2013
Collage and illustration artwork design, the concept of "The dogs bark but the caravan moves on". An old Arabian proverb.Digital Art, Graphic Design, Illustration2013
As part of the subject Digital Production, they asked me to design a bookmark and prepare the template to conform to multiple-up printing requirements.
The concept: after a lot of research I decided to design a bookmark to be grabbing the attention and suit most people taste (Target Mens, Women, Artists, Scientist.. etc.) so the bookmarks inspired by the artist John Squire artwork Albert Einstein, 2013 with an Islamic arabesque design and Albert Einstein quote about Read.Graphic Design, Pattern Design, Print Design2013
Batik style poster
Box Hill College of Kuwait asked me to design a poster for a workshop in Batik style.
Design a poster size A3 and A2. It should be quite simple, include a Batik style illustration and should also include workshop info and contact details.
Batik workshop is amazing for students to spend it in universal time. Batik is simple ideas of wax resist in water (or dye) appealed to me and to my delight; that students could use batik to create wonderful designs and colorful patterns. Students could control the application of wax with different tools, painting, drawing and spattering it – and I could apply dyes with a brush or by dipping waxed paper or fabric in a dye bath. Batik is real fun.Advertising, Crafts, Pattern Design2013
By using only typeface and vary the size, spacing, placement, and orientation of letter here are some typographic expressions of how just one word is enough to tell the meaning.Graphic Design, Typography2013
My collage artwork is composed of many layers of torn paper. I use torn magazine papers as my "palette of paint" working the image by adding and subtracting tonal values of paper until I create the desired effect. I enjoy how words, phrases, and imagery from the magazine papers appear almost magically between the edges of the torn paper adding to the meaning of the piece.Crafts, Fine Arts, Graphic Design2013